Festivals for green action
An increasing number of music and cultural festivals across the country, such as Andanças festival, EDP Cool Jazz festival and Boom festival are implementing awareness-raising, waste prevention, consumption reduction and waste management measures.
At the beginning of 2020 – which was also the Green Capital year for Lisbon – fifteen promoters of national summer festivals joined forces to call on younger generations for a large-scale action on social media.
To promote their common sustainable and plastic-free vision, they used well-known tools and social media hashtags to engage all spectators of shows, festivals and events. As part of the campaign, they invited spectators to adopt sustainable measures, photograph them and disseminate them on social networks, with gifs specifically created for the initiative and with the hashtag “DeclareAçao”.
The mayor of Lisbon supported the initiative which will also produce awareness-raising materials and a webpage, following the involvement of young leaders from across the country to define 17 sustainable behaviours to promote. These are based on the UN’s Sustainable Development Goals and focus on areas as diverse as climate change, diversity, social inclusion, economic development, waste reduction and recycling.