Reusable Festival Cup
In 2019, the brewery Tuborg, in cooperation with plastic producer KIFA Plast, four of Denmark’s largest music festivals and the NGO Plastic Change, succeeded in setting up a reuse system to serve beer at Danish festivals.
The new system involves reusable plastic cups that customers bring back after use. Cups are then washed on-site in a specially designed, mobile dishwasher that can wash 9,000 cups per hour, before being used again.
When the recycled plastic cups reach the end of their lifespan, they are returned to the supplier, who ensures that the material is recycled.
