Mission Reuse programme
Mission Reuse is a partnership between three Dutch NGOs – Recycling Netwerk Benelux, Stichting Natuur & Milieu and Enviu – that aims to scale up reusable packaging systems at national level through R & D, innovative projects, communication and advocacy.
Their current focus is on cups and food containers, and Mission Reuse has already published a report where it shares its insights into the conditions needed to successfully scale up a reusable cup system.
The first pilot project is Cup for Life which aims to develop and test a reusable cup system in the city of Utrecht, in collaboration with two companies, Vers and Lebkov. The goal is to prevent three billion coffee cups per year from being wasted by developing a sustainable business case.