“Make no waste” campaign
Jurmala
The NGO “Environmental Protection Club of Latvia” (VAK) ran a campaign in the city of Jurmala called “Whatever you buy or taste, make no waste” as a pilot project for service providers, caterers, merchants and tourist information centres.
The aim of the campaign was to encourage a reduction in the use of single-use products and promote environmentally friendly habits, with different sets of activities being implemented:
- Posters, leaflets and cardboard table racks were provided to local service providers and businesses for dissemination.
- An educational sustainable bag contest on alternatives to single-use plastic bags was organised with 1,200 participants. Four regional contests were organised, with final exhibitions in several big shopping malls.
- A green hiking cycle was organised.
- Educational seminars was organised for teachers of coastal municipalities. A total of 180 educational institutions were involved in the pilot.
To participate in the campaign, local businesses such as cafes, shops and museums had to make the campaign materials available on their website and inform employees and clients about the principles of environmentally friendly behaviour in the context of their activities. One of the outcomes of the pilot was the idea to introduce a deposit return system (DRS) for plastic glasses, which was supported by most of Jurmala’s cafes that were interviewed.lat
