In the Netherlands, 500,000 water bottles are thrown away each day. Retulp was founded in 2014, with the goal of eliminating single-use bottles through prevention and ensuring plastic waste found in oceans is reduced.
Retulp is a social entrepreneurship that collaborates with shops and companies to sell customizable stainless steel water bottles and thermos flasks. This is as part of their ‘Mission Indisposable’ 2015-2025, which has set a target of preventing 20 million plastic single-use bottles a year and to donate 20 million litres of drinking water to those in need; Retulp donates one thousand times the content of a reusable water bottle in drinking water to developing countries.
In 2021, they successfully prevented 12,244,892 disposables and donated 17,452,106 litres of water. For 2022, they have increased their target to 20 million. As well as offering water bottles, Retulp also offer stainless steel lunch pods and lunch bags for various other brands and companies in addition to producing collections for their own brand