In France, 220 million disposable shower gels bottles are thrown in the bin each year, with many eventually ending up in the ocean.
Juliette is a family business in Normandy which offers a solution to this problem. Since 2021, it manufactures and sells its first product called JU, a shower gel in powder form which is delivered in refills along with a refillable glass bottle and a choice of 3 perfumes with an optional subscription service. Customers simply add the powder in the bottle along with some water and a shower gel is formed in just minutes. The product obtained the Cosmos natural Ecocert label for natural and organic cosmetics.
In future, the business plans to sell more personal and home care products such as children hair and body wash, children and adult toothpaste, deodorant, dishwashing and washing detergents…
In addition, they have an educational goal and their website includes a blog section with awareness articles and infographics on single-use and plastic pollution: