Incentivising BYO coffee cups
The organisation Håll Sverige Rent (“Keep Sweden clean”) ran a successful campaign to reduce the use of single-use cups by collaborating with two of the biggest convenience store chains in the country, including 7-Eleven.
Customers who brought their own cup received a discount on coffee and other hot drinks. The campaign’s goal was to reduce single-use cup consumption by 5%, which represents half a million cups.
While the campaign was a short-term one, it suggests that economic incentives can drive sustainable consumer behaviour.