HelloWielo nappy campaign
The HelloWielo educational campaign familiarises young and future parents with reusable alternatives to disposable nappies. With as much as 1.5 tons of non-recyclable waste generated from birth to potty training age, the stakes are high.
In 2018, the campaign was such a success that it was internationally recognised and won an award in the European Waste Reduction Week competition for the best initiatives. The HelloWielo campaign was one of the three best campaigns in the NGO category, and beat a total of 14,000 initiatives from across Europe on its way to the final.
In 2019, over 40 free HelloWielo workshops were organised all over Poland, and two were organised in Norway, giving the project an international dimension. The initial project was expanded with workshops on reusable intimate hygiene products such as menstrual cups and reusable pads. The third edition of the campaign was conducted online in 2020.