CupCup for greener festivals
Founded by the musician Ermantas, who was shocked at the quantities of plastic waste left behind at music festivals, CupCup is a pioneering social business that provides reusable coffee cups for cafes and reusable cups and glasses for festivals.
With an eco-participation of EUR 1, CupCup funds the collection, transport and washing of the cups, and a EUR 1 deposit incentivises people to bring back the cups.
Around 90% of national music festivals now use their services. Latvian and Estonian festivals have also started to work with the company.
The company collaborates with an international NGO, Precious Plastic, to recycle and improve their cups. CupCup have decided to replace their plastic-lined cups with latex-coated cups made of paper and latex.