Conscious Cup campaign
The Conscious Cup campaign was launched in 2016 by a small group of concerned citizens who met through the Zero Waste Ireland Facebook Group and decided to take action to reduce, and eventually eliminate, disposable coffee cups in Ireland.
It encourages both independent cafes and chains to incentivise the use of reusable cups by offering a reward or discount to customers who bring their own cups. Participating cafes can be identified thanks to a window sticker and can also be found via a dedicated map on the campaign’s website.