#BringYourOwnCup
Billions of disposable cups are used every year around the world, creating a mountain of waste that is difficult to recycle. To address this problem, the Polish Zero Waste Association carried out a successful campaign under the hashtag #zWłasnymKubkiem, which translates as #Bring your own cup.
The aim of the campaign was to raise awareness among customers and coffee shop owners about the environmental impact of disposable packaging, and to shape attitudes and habits that will contribute to reducing waste in the longer term. The double goal is to encourage customers to use reusable cups when buying takeaway coffee, and to convince cafe owners that serving coffee in a customer’s own cup is safe, environmentally important, and beneficial in terms of the brand’s image.
