Bring Your Own initiatives
Cafes and gas station chains have started to offer small discounts when consumers bring their own coffee cups.
Supermarket chain Rimi has run several campaigns encouraging customers to come with their own container. The chain also manages a Facebook group called “Consume wisely”, where, for example, they invite celebrities to try out different environmentally friendly actions such as BYO and package-free shopping.
Both Rimi and supermarket chain Selver have also placed net bags prominently in their stores as a sustainable alternative to traditional plastic bags.
The organic chain Biomarket – present in Estonia’s three largest cities – lets shoppers use their own containers when buying dry ingredients, some types of sweets and several cleaning products.